The 2010 Brand New Awards

Winning entries from the inaugural Brand New Awards, a judged competition organized by UnderConsideration, celebrating the best identity work produced around the world during 2010. The BNAs reward the most successful collaborations between a client and their designer, design firm, brand consultancy, or internal creative team.

This publication brings together the 101 winners presented in an easy to browse format each detailed with project briefs, designers’ approaches, clients’ statements, and a generous dose of imagery — over 530 images. The winners are also available as a 252-page book from UnderConsideration.

See it on the iTunes App Store:

Review & Notes

Looking for design inspiration? This fantastic app adapted from the printed book covers the best brand and branding design of 2010. Explore 101 winning entries with plentiful images, project briefs, desginers’ approaches, and client statements.


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